Bibliography for EC ’ 12 Tutorial : The Diffusion of Networking
نویسنده
چکیده
Marketing. This is the original 1969 paper that proposed the Bass Model [2] for understanding the diffusion of new products. It has been claimed that this model is the most popular model used in marketing. It’s perhaps easier to read this retrospective written by Bass [3], or this earlier more detailed survey on the Bass Model [18]. I also mentioned the Bass-Norton model for successive generations of new technologies proposed in 1987 [20].
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تاریخ انتشار 2012